Wireless Life Sciences
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Schedule of Events

Wednesday, March 8, 2006

5:30-7:30 PM Sponsors & Speakers Dinner

Thursday, March 9, 2006

7:00-8:00 AM Breakfast
8:00-9:00 AM Welcome and Introductory Remarks

Paul Jacobs, Ph.D., CEO, QUALCOMM - "The Wireless Present and Future"

Ted Torphy, Ph.D., Corporate Vice President, Corporate Offi ce of Science & Technology, Johnson & Johnson - "Clinical Demands for Wireless"

Edward Holmes, M.D., Vice Chancellor for Health Sciences; and Dean, UCSD School of Medicine

Frieder Seible, Ph.D., Dean, UCSD Jacobs School of Engineering - "The Role of the University in Realizing the Future"

9:00-10:00 AM Session A - Healthcare System Perspective

Moderator
Jeffrey Rideout, M.D., Vice President, Cisco Internet Solutions Group, Healthcare Practice

Panelists
Michael Murphy, President and CEO, Sharp HealthCare
Dick Flanigan, President, Cerner North Atlantic

The baseline for discussing wireless solutions for healthcare service problems must be an understanding of the major issues that service companies face. This discussion will include perspectives from the organizations that are on the front lines of illness prevention, promoting wellness and caring for patients. Examples of some problems to be addressed include:

  • Medical errors - In 1999, the Institute of Medicine (IOM) estimated that nearly 100,000 excess Medicare deaths are caused by medical errors, placing this cause of death at number six and ahead of diabetes. Other estimates more than double the IOM fi gure.
  • Chronic disease - Due to aging and poor lifestyles, the incidence of serious chronic disease is increasing at a rapid rate in the U.S. population, threatening to overwhelm our collective resources and bankrupt the Medicare program within two decades.
  • Health plan retirees - In the private sector, General Motors (GM) is already overburdened by the healthcare costs of retirees and in May 2005, GM's debt was set at junk status by ratings agencies. Healthcare costs are making GM non-competitive in domestic and global markets.

Is there a wireless solution that will:

  • Enhance communication among providers?
  • Enable widespread adoption of a electronic medical record?
  • Improve the monitoring of the chronically ill population?

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10:00-11:00 AM Session B - Life Science Technology Perspective

Moderator
Duane Roth, Executive Director, UCSD CONNECT

Panelists
Edward Holmes, M.D., Vice Chancellor for Health Sciences and Dean, UCSD School of Medicine
Ted Torphy, Ph.D., Corporate Vice President, Corporate Office of Science & Technology, Johnson & Johnson
Alpheus Bingham, Ph.D., Vice President, e.Lilly

The life sciences industry is also facing key recurring issues in the discovery and management of therapeutic products. This session will include perspectives from organizations that are creating the biopharmaceutical and medical device innovations that will enable improvements in the effi cacy and effi ciency of healthcare delivery. Problems they face include:

  • The average time and cost to bring a new drug to market in the U.S. is nearing a decade and a cost of $1 billion. One addressable area is clinical trials, which involve many months and tens to hundreds of millions of dollars. Much of this time and expense is driven by the diffi culty of collecting reliable information from dozens to hundreds of subjects.
  • Most clinical trials are conducted with ambulatory patients who are otherwise going about their normal daily activities. Their degree of compliance with treatment protocols, and reporting of what they really do, can vary widely from the study guidelines and thus delay the collection of the information necessary to assess the safety and effi cacy of new products.
  • Once a drug is approved and marketed, unanticipated adverse effects may lurk unrecognized in society for years, resulting in avoidable adverse health effects. The industry needs a way to efficiently collect post-approval information on new drugs from the larger population of consumers.

Is there a wireless solution that will:

  • Increase speed to market for new therapeutic agents?
  • Improve the collection of clinical trials information?
  • Enhance post-approval oversight of approved drugs?

11:00-11:30 AM Morning Break

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11:30 AM-12:30 PM Session C - Overview of the Convergence of Wireless and Life Sciences Technologies

Moderator
Rob McCray, Managing Partner, Triple Tree LLC

Panelists
Carl Washburn, CEO, VOCEL
Matt Banet, CEO, Triage Wireless

This overview session will present data relevant to judging the market opportunities for wireless life sciences services and businesses. A high level orientation to the key issues to be addressed when applying wireless technologies to business applications, will be provided. Prior to the conference, all participants will be asked to share information regarding efforts by their organization to work towards convergence. Highlights of this information will be presented during the session. The session will also highlight particulary innovative solutions that have been developed by both small and large companies.

12:30-1:30 PM Luncheon

1:30-2:00 PM Break

2:00-3:00 PM Session D - Wireless Communications Technologies; Special Hurdles for Healthcare

Moderator
Don Jones, Vice President, Business Development, Healthcare, QUALCOMM

Panelists
Jon Bishay, R∓D Program Manager, Philips Medical Systems
Bill McKeon, Vice President, Global Strategy and Emerging Technology, Medtronic, Inc.
William Montgomery, Vice President, Healthcare, Sprint Nextel
Ronald Hammerle, Senior Manager, MOTOHEALTH, Motorola, Inc.

This session will focus on the technological, regulatory and fi nancial hurdles and early solutions to the implementation of wireless communications technologies in healthcare. Key areas to be addressed include:

  • Privacy and confi dentiality requirements in healthcare.
  • Overcoming the liability concerns for carriers.
  • Payment systems and wireless life sciences - who pays?
  • Spectrum limitations (enough?) and regulation (too much or not enough?).
  • Standards and wireless life sciences - will devices talk to each other?

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3:00-4:00 PM Session E - Solutions that Affect Consumers

Moderator
Mike Marolt, President, eq-life, a Best Buy Company

Panelists
Gad Shaanan, CEO, GadShaananDESIGN, Inc.
Astro Teller, Chairman and CEO, BodyMedia, Inc.
Elizabeth Boehm, Senior Analyst, Forrester Research
Nat Findlay, General Manager, Cardinal Health Pxyis PatientStation

This session will focus on wireless solutions that directly involve consumers and patients. Some questions to be considered include:

  • What solutions will consumers pay for themselves?
  • Will the unhealthy cohort adopt or accept innovative wireless technologies?
  • Do existing healthcare technology distribution channels restrict the successful development of innovations? Are new channels available?

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4:30-5:30 PM All Participant Panel Hosted by Paul Jacobs and Ted Torphy

All attendees will be encouraged to share their thinking related to wireless opportunities for the life sciences sector and improvement of health outcomes, including:

What have we learned today?

Are there wireless solutions for some of the safety and efficiency problems that daunt healthcare?

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5:30-7:30 PM Reception for all Participants

This hosted reception represents an opportunity to initiate conversation and solidify relationships with other participants. In addition, wireless life sciences solution providers will demonstrate their technologies.

Expected presenters include:

Allscripts
BiancaMed
BioWatch
BodyMedia
CardGuard/Instrumedix
CardioNet
DrFirst
Global Care Quest
Guidant
HealthPia
LG
Medical Intelligence
Medtronic
MOTOHEALTH Motorola, Inc.
myfoodphone.com
Philips Medical
Polymap
Roche Diagnostics GmbH
Samsung
SHL/Raytel
SoundID
St. Jude
TelcoMed
Triage
VOCEL/Random House

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Friday, March 10, 2006

Private meetings and roundtable sessions.

For additional information visit:
www.wirelesslifesciences.org for updates.

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